We work with small, medium and large businesses and organisations throughout Australia in the Health and Wellbeing Industry.
We understand your sector is going through a technology driven transition and we know that your brand and messaging is more important now than it’s ever been.
We don’t design to improve our folio, we are not precious about our work and we don’t make subjective decisions.
We research and position your health and wellbeing business to achieve a strong and memorable brand that’s aligned to your target audience.
“Intelligent design is an important investment in the future. Your messaging must be clear, reflect strength, values, style and the culture of your business. It must connect to your target audience, attracting and influencing your present and future customers. It must work to differentiate you, creating a business advantage.”
Prior to forming Red Hare, Fred co-founded DDG (A Branding Agency) back in 1995 and then One Rabbit in 2013 and has over 20 years experience in the industry.
Fred has deep understanding of the challenges that the Health and Wellbeing Industry faces in a global digital world.
Fred has directed the development of Red Hare through continued evolution of creative services both within the offline world through to strategic brand development, online web and electronic media.
Fred leads the creative design team, overseeing all projects and ensuring Red Hare continues to maintain its reputation in excellence and as an innovator in visual design and communication for the Health and Wellbeing Sector.
“Great design is about a whole lot more than aesthetics, it’s about clarity, simplicity, usability and most importantly function. After all, if your design doesn’t achieve its’ goals then what is it doing? Getting measurable results for your client through a well executed creative process is the true art.”
With a career commencing in designing websites and print collateral for the Health and Wellbeing during the late 90s, Gareth has built a strong foundation for understanding what works within the sector. He has worked on many projects, from small local businesses all the way up to international service providers based in Australia and the UK.
By positioning himself as a creative all-rounder and having a great eye for detail, it allows him to ensure every part of your project is delivered to the high level standards expected by Red Hare. His goal is to inspire and emotionally engage with the user through creativity.
“Successful marketing is not about setting, forgetting, and moving on. Any marketing activity needs to be continually assessed, measured, and improved to maximise the impact it will have on your business. We call it the agile approach to marketing – it means having a marketing plan, but also having the flexibility to adapt and change that plan based on results. This, along with making sure we have a deep understanding of your business and your clients’ buyer journey, is what allows us to make our marketing truly creative.”
Fraser started his career in an educational setting where he played a pivotal role in blending traditional teaching and learning styles with new-age digital technologies.
He brings this ability to blend digital and traditional initiatives to his current role as the Marketing Director of Red Hare to help Health & Wellbeing businesses sell their products, services, and messages in the digital age.
Fraser has worked successfully over the last several years with numerous cosmetic and beauty clinics to implement marketing strategies and tactics that have seen significant improvement in client booking and engagement on marketing channels.
As well as working on marketing strategies with clients he also has a diverse range of tactical marketing and creative skills that make him the quintessential all-rounder.